Rowland Design is Indianapolis-based an interior designer. They worked closely with Butler University on the design and construction of Butler’s new Fairview House building. ExpoDesign has been working with Rowland Design since 2011.

The Challenge

Rowland Design wanted to install a creative and sophisticated map of Butler University’s campus on an irregular substrate. This map would be integrated into the decor of the new Fairview House building. They needed a digital print on a wood surface with uneven intervals that added a three-dimensional element. ExpoDesign was tasked with performing research and development to create a solution for these design needs.

The Solution

ExpoDesign proposed to create a veneer of laminated wood at different thicknesses. This veneer would hang side-by-side in the space with a 3D walnut installation bearing an inked print of the campus map. Our original solution was to hang these panels using industrial-strength velcro to allow for easy wall access and removal. Unfortunately, however, the velcro failed. We resolved the problem, went back and afixed each panel using hardware and a routed keyhole. ExpoDesign laminated and fabricated each panel in our shop. We brought them to a high-quality finish. Our design team laid out the entire campus map in a digital format and broke it down panel by panel. We then had each walnut panel painstakingly and individually rubber-plate printed. The entire piece was installed over a period of two days. The end result was a unique spin on an antique-looking surface to create a standout and functional map.

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